2023 Custard 6X7
品牌創研 BRAND 視覺設計 VISUAL DESIGN 平面攝影 PHOTOGRAPHY 動態廣告 FILM 社群行銷 SOCIAL MEDIA
重返60年代：品味復古蛋蜜汁的甘甜回憶
以復古風格作為本飲品視覺的主要走向，將大眾帶回60年代，一窺蛋蜜汁的頂峰時期；配色上以高飽和的深色作為搭配，使畫面呈現出一種沉靜、過往的感覺，使用了做舊典雅的素材作為基底，成功突顯出飲品蛋蜜汁與6X7甘甜可口的味覺。同時，加入當時流行的幾何圖案和經典字體設計，增添復古氛圍。每個細節都力求完美再現60年代的視覺美學，喚起懷舊情懷與美好回憶，讓消費者彷彿置身於那個充滿溫暖與甜蜜的年代。
Using a retro style as the main visual direction for this beverage, we transport the audience back to the 1960s, showcasing the peak era of egg honey juice. The color scheme employs high-saturation deep tones, creating a tranquil and nostalgic atmosphere. With vintage and elegant materials as the foundation, it successfully highlights the sweet and delicious taste of egg honey juice and 6X7. Additionally, incorporating the popular geometric patterns and classic typography of the time enhances the retro ambiance. Every detail strives to perfectly recreate the visual aesthetics of the 1960s, evoking nostalgia and fond memories, making consumers feel as if they are immersed in that warm and sweet era.
八曜冰菓室—重溫寶島蛋蜜汁的浪漫味蕾
飲品的泡沫慢慢上升，冰塊在飲品中輕輕旋轉，增添廣告視覺的吸引力和動感。在策劃八曜冰菓室的廣告視覺時，目標是重現60、70年代的浪漫回憶，並將其與八曜的新飲品——寶島蛋蜜汁和元氣6×7融合，展現台灣浪漫且吸引人的戀愛情懷，讓消費者沉浸於八曜冰菓室的創新經典飲品與60、70年代的美好回憶中。
In planning the visual advertisement for Hachiyo Ice Shop, our aim is to evoke romantic memories of the 1960s and 1970s while integrating it with our new beverages—Formosa Egg Honey Juice and Energizing 6×7. We seek to showcase Taiwan’s romantic and captivating nostalgic feelings, immersing consumers in the innovative classic beverages of Hachiyo Ice Shop alongside the fond memories of the 1960s and 1970s.
As part of this strategy, the slow rise of foam atop the drinks and the gentle swirling of ice cubes within add dynamic appeal to the visual advertisement.
重返60年代：品味復古蛋蜜汁的甘甜回憶
以復古風格作為本飲品視覺的主要走向，將大眾帶回60年代，一窺蛋蜜汁的頂峰時期；配色上以高飽和的深色作為搭配，使畫面呈現出一種沉靜、過往的感覺，使用了做舊典雅的素材作為基底，成功突顯出飲品蛋蜜汁與6X7甘甜可口的味覺。同時，加入當時流行的幾何圖案和經典字體設計，增添復古氛圍。每個細節都力求完美再現60年代的視覺美學，喚起懷舊情懷與美好回憶，讓消費者彷彿置身於那個充滿溫暖與甜蜜的年代。
Using a retro style as the main visual direction for this beverage, we transport the audience back to the 1960s, showcasing the peak era of egg honey juice. The color scheme employs high-saturation deep tones, creating a tranquil and nostalgic atmosphere. With vintage and elegant materials as the foundation, it successfully highlights the sweet and delicious taste of egg honey juice and 6X7. Additionally, incorporating the popular geometric patterns and classic typography of the time enhances the retro ambiance. Every detail strives to perfectly recreate the visual aesthetics of the 1960s, evoking nostalgia and fond memories, making consumers feel as if they are immersed in that warm and sweet era.
八曜冰菓室—重溫寶島蛋蜜汁的浪漫味蕾
飲品的泡沫慢慢上升，冰塊在飲品中輕輕旋轉，增添廣告視覺的吸引力和動感。在策劃八曜冰菓室的廣告視覺時，目標是重現60、70年代的浪漫回憶，並將其與八曜的新飲品——寶島蛋蜜汁和元氣6×7融合，展現台灣浪漫且吸引人的戀愛情懷，讓消費者沉浸於八曜冰菓室的創新經典飲品與60、70年代的美好回憶中。
In planning the visual advertisement for Hachiyo Ice Shop, our aim is to evoke romantic memories of the 1960s and 1970s while integrating it with our new beverages—Formosa Egg Honey Juice and Energizing 6×7. We seek to showcase Taiwan’s romantic and captivating nostalgic feelings, immersing consumers in the innovative classic beverages of Hachiyo Ice Shop alongside the fond memories of the 1960s and 1970s.
As part of this strategy, the slow rise of foam atop the drinks and the gentle swirling of ice cubes within add dynamic appeal to the visual advertisement.
