83Honey
八曜 83蜂潮
品牌創研 BRAND 視覺設計 VISUAL DESIGN 平面攝影 PHOTOGRAPHY 動態廣告 FILM 社群行銷 SOCIAL MEDIA
蜂蜜意象為核心，構築富有層次的視覺語彙
為了展現產品特色與文化背景，我們以日本的*「蜂蜜日」與蜂蜜蛋糕為靈感，打造溫暖甜美的視覺語彙。我們設計了蜂蜜瓶、蜂蜜滴落與蜂蜜蛋糕等插圖與圖形，以強調蜂蜜的純粹與自然特質。整體色彩運用金黃色與米色交織，展現蜂蜜的香甜與奶茶的順滑，同時透過簡潔有力的視覺元素，營造出蜂蜜滴落的味蕾感受，強化品牌的溫暖與甜美形象。（註：全日本蜂蜜協同組合與日本養蜂はちみつ協會於1985年共同制定8月3日為蜂蜜紀念日。）
To highlight the unique features and cultural background of our product, we drew inspiration from Japan’s “Honey Day” and honey castella cake to create a warm and sweet visual language. We designed illustrations and graphics featuring honey jars, dripping honey, and honey cakes to emphasize the purity and natural qualities of honey. The overall color palette intertwines golden yellow and beige, reflecting the sweetness of honey and the smoothness of milk tea. Through clean and impactful visual elements, we evoke the sensory experience of honey dripping onto the taste buds, reinforcing the brand’s warm and delightful identity.
(Note: Japan’s National Honey Day was established on August 3rd, 1985, by the All Japan Honey Cooperative and the Japan Beekeeping & Honey Association.)
蜂蜜甜香，厚奶交織的絲滑饗宴
《83蜂潮奶茶》的核心特色在於蜂巢純蜜的甜香與厚奶的順滑口感，帶來層次豐富的味覺享受。透過與產品開發團隊的深入溝通，我們以飲品是天然蜂蜜的醇厚香氣為主調，搭配濃郁絲滑的奶香，營造出溫潤而平衡的口感，為了不讓飲品看起來太過負擔，更添加了小塊小塊的蜂巢與小塊的蜂蜜蛋糕，讓飲品看起來更加輕，使蜂蜜太過甜膩成為過往的記憶。
The core feature of “83 Honey Milk Tea” lies in the sweet aroma of pure honeycomb and the smooth, creamy texture, delivering a richly layered taste experience. Through in-depth communication with the product development team, we crafted a beverage centered around the deep, natural fragrance of honey, complemented by the rich and silky notes of milk to create a warm and well-balanced flavor. To ensure the drink feels light rather than overwhelming, we incorporated small pieces of honeycomb and honey cake, enhancing its visual appeal while making the excessive sweetness of honey a thing of the past.
蜂蜜意象為核心，構築富有層次的視覺語彙
為了展現產品特色與文化背景，我們以日本的*「蜂蜜日」與蜂蜜蛋糕為靈感，打造溫暖甜美的視覺語彙。我們設計了蜂蜜瓶、蜂蜜滴落與蜂蜜蛋糕等插圖與圖形，以強調蜂蜜的純粹與自然特質。整體色彩運用金黃色與米色交織，展現蜂蜜的香甜與奶茶的順滑，同時透過簡潔有力的視覺元素，營造出蜂蜜滴落的味蕾感受，強化品牌的溫暖與甜美形象。（註：全日本蜂蜜協同組合與日本養蜂はちみつ協會於1985年共同制定8月3日為蜂蜜紀念日。）
To highlight the unique features and cultural background of our product, we drew inspiration from Japan’s “Honey Day” and honey castella cake to create a warm and sweet visual language. We designed illustrations and graphics featuring honey jars, dripping honey, and honey cakes to emphasize the purity and natural qualities of honey. The overall color palette intertwines golden yellow and beige, reflecting the sweetness of honey and the smoothness of milk tea. Through clean and impactful visual elements, we evoke the sensory experience of honey dripping onto the taste buds, reinforcing the brand’s warm and delightful identity.
(Note: Japan’s National Honey Day was established on August 3rd, 1985, by the All Japan Honey Cooperative and the Japan Beekeeping & Honey Association.)
蜂蜜甜香，厚奶交織的絲滑饗宴
《83蜂潮奶茶》的核心特色在於蜂巢純蜜的甜香與厚奶的順滑口感，帶來層次豐富的味覺享受。透過與產品開發團隊的深入溝通，我們以飲品是天然蜂蜜的醇厚香氣為主調，搭配濃郁絲滑的奶香，營造出溫潤而平衡的口感，為了不讓飲品看起來太過負擔，更添加了小塊小塊的蜂巢與小塊的蜂蜜蛋糕，讓飲品看起來更加輕，使蜂蜜太過甜膩成為過往的記憶。
The core feature of “83 Honey Milk Tea” lies in the sweet aroma of pure honeycomb and the smooth, creamy texture, delivering a richly layered taste experience. Through in-depth communication with the product development team, we crafted a beverage centered around the deep, natural fragrance of honey, complemented by the rich and silky notes of milk to create a warm and well-balanced flavor. To ensure the drink feels light rather than overwhelming, we incorporated small pieces of honeycomb and honey cake, enhancing its visual appeal while making the excessive sweetness of honey a thing of the past.
