Dadao International:Tea of King
品牌創研 BRAND 視覺設計 VISUAL DESIGN 空間設計 SPACE
乘載茶文化的精髓—見證茶王的傳承與創新
「新茶王」這一主題貫穿整個展覽,營造出一種茶的霸王感,不僅體現在茶葉的品質和風味上,更在於整個展覽所營造的壯麗與威嚴。入口處以高大的麒麟像迎接每一位到來的參觀者,象徵著守護與尊貴,呼應茶葉在傳統文化中的重要地位,展場中央設置一字排開的吧台展示各種茶種的茶王,經過精挑細選,代表了頂級的茶葉品質,體現新茶王的卓越品質與無上地位。
The theme of “Tea Of King” runs throughout the entire exhibition, creating a sense of tea’s supremacy, not only in terms of the quality and flavor of the tea leaves but also in the grandeur and majesty evoked by the exhibition itself. At the entrance, a tall statue of a qilin welcomes every visitor, symbolizing protection and nobility, echoing the significant role of tea in traditional culture. In the center of the exhibition hall, a row of bars showcases various types of “Tea Of King” , each carefully selected to represent the finest quality tea leaves, embodying the exceptional quality and supreme status of the “Tea Of King”.
大晃新茶王的卓越茶品與中國文化底蘊的融合
將整個展場設計成方形,如同一個精美的禮盒,對應中國人送禮的文化概念,承載著新茶王的內涵,將其對茶葉品種、質量、茶園、風土、工藝和專業的深刻關注,讓每一位參觀者的到來都能感受到濃厚的茶文化氣息與深遠的意義。展場內的裝飾也寓含廟宇的意象,圓環門把象徵著守護神的形象,讓人感受到濃厚的文化底蘊。
The entire exhibition hall is designed in a square shape, resembling an exquisite gift box, reflecting the Chinese cultural concept of gifting. It embodies the essence of the “Tea Of King” , showcasing a deep concern for tea varieties, quality, plantations, terroir, craftsmanship, and expertise. This design ensures that every visitor can feel the rich atmosphere and profound significance of tea culture. The interior decorations also include elements that evoke the imagery of temples, with circular door handles symbolizing guardian deities, allowing visitors to experience a strong sense of cultural heritage.
視聽交織的動態展演:帶來古今茶文化的新體驗
展場中特別設置投影在四周的動態影像,每一個視覺畫面都是經過精心設計,配合著影像的變化,音樂時而悠揚婉轉,時而激昂澎湃。以聲音、影像、燈光和視覺環繞的VJ效果,營造出流動感與動態感,利用現代科技訴說著茶文化從古至今的傳承與創新,同時也是展現了新舊融合帶來的強烈對比衝擊,使得展覽更加引人入勝。
The exhibition hall features dynamic projections on all sides, with each visual meticulously designed. Accompanying the changing imagery, the music varies from melodious and gentle to passionate and stirring. Through a combination of sound, visuals, lighting, and immersive VJ effects, a sense of flow and dynamism is created. Modern technology is utilized to narrate the heritage and evolution of tea culture from ancient times to the present, showcasing the striking contrast and impact of the fusion of the old and new. This makes the exhibition even more captivating.
乘載茶文化的精髓—見證茶王的傳承與創新
「新茶王」這一主題貫穿整個展覽,營造出一種茶的霸王感,不僅體現在茶葉的品質和風味上,更在於整個展覽所營造的壯麗與威嚴。入口處以高大的麒麟像迎接每一位到來的參觀者,象徵著守護與尊貴,呼應茶葉在傳統文化中的重要地位,展場中央設置一字排開的吧台展示各種茶種的茶王,經過精挑細選,代表了頂級的茶葉品質,體現新茶王的卓越品質與無上地位。
The theme of “Tea Of King” runs throughout the entire exhibition, creating a sense of tea’s supremacy, not only in terms of the quality and flavor of the tea leaves but also in the grandeur and majesty evoked by the exhibition itself. At the entrance, a tall statue of a qilin welcomes every visitor, symbolizing protection and nobility, echoing the significant role of tea in traditional culture. In the center of the exhibition hall, a row of bars showcases various types of “Tea Of King” , each carefully selected to represent the finest quality tea leaves, embodying the exceptional quality and supreme status of the “Tea Of King”.
大晃新茶王的卓越茶品與中國文化底蘊的融合
將整個展場設計成方形,如同一個精美的禮盒,對應中國人送禮的文化概念,承載著新茶王的內涵,將其對茶葉品種、質量、茶園、風土、工藝和專業的深刻關注,讓每一位參觀者的到來都能感受到濃厚的茶文化氣息與深遠的意義。展場內的裝飾也寓含廟宇的意象,圓環門把象徵著守護神的形象,讓人感受到濃厚的文化底蘊。
The entire exhibition hall is designed in a square shape, resembling an exquisite gift box, reflecting the Chinese cultural concept of gifting. It embodies the essence of the “Tea Of King” , showcasing a deep concern for tea varieties, quality, plantations, terroir, craftsmanship, and expertise. This design ensures that every visitor can feel the rich atmosphere and profound significance of tea culture. The interior decorations also include elements that evoke the imagery of temples, with circular door handles symbolizing guardian deities, allowing visitors to experience a strong sense of cultural heritage.
視聽交織的動態展演:帶來古今茶文化的新體驗
展場中特別設置投影在四周的動態影像,每一個視覺畫面都是經過精心設計,配合著影像的變化,音樂時而悠揚婉轉,時而激昂澎湃。以聲音、影像、燈光和視覺環繞的VJ效果,營造出流動感與動態感,利用現代科技訴說著茶文化從古至今的傳承與創新,同時也是展現了新舊融合帶來的強烈對比衝擊,使得展覽更加引人入勝。
The exhibition hall features dynamic projections on all sides, with each visual meticulously designed. Accompanying the changing imagery, the music varies from melodious and gentle to passionate and stirring. Through a combination of sound, visuals, lighting, and immersive VJ effects, a sense of flow and dynamism is created. Modern technology is utilized to narrate the heritage and evolution of tea culture from ancient times to the present, showcasing the striking contrast and impact of the fusion of the old and new. This makes the exhibition even more captivating.