DA HUANG CHUAN YING
品牌創研 BRAND 視覺設計 VISUAL DESIGN
傳承半世紀的焙茶之道，讓視覺也能品味茶香
從1980年代由謝傳壽先生創立至今，大晃茶葉以誠信、專業、積極的精神深耕茶業五十餘年，致力於將焙茶技術發揮極致。我們以深綠為主視覺背景，象徵自然與茶園的生機，LOGO則選用茶色，呼應品牌經典焙茶工藝。整體視覺融合律動線條，營造節慶般的氛圍，傳遞大晃希望透過一杯茶，帶來溫暖與喜悅的品牌理念。
Since its founding in the 1980s by Mr. Hsieh Chuan-Shou, DA HUANG TEA has cultivated over 50 years of expertise in tea craftsmanship, rooted in the values of integrity, professionalism, and dedication. Our visual identity features a deep green background, symbolizing nature and the vitality of tea gardens, while the logo adopts a rich tea hue to reflect the brand’s signature roasting techniques.Rhythmic lines woven into the design create a festive and joyful atmosphere, echoing DA HUANG TEA’s hope to bring warmth and happiness to people’s lives—one cup of tea at a time.
夏日一瓶青峰烏龍，喝見台灣高山茶的極致風味
大晃製茶攜手五星合味推出青峰烏龍冷泡茶630ml特仕瓶，嚴選南投名間高山茶葉，以手工焙製與茶葉甘香萃取技術，新鮮入瓶。看的到茶葉不是茶包，搭配獨家錐形濾嘴茶擋，入口順暢無雜感。清新茶香、極致甘甜入喉，帶來優雅的夏日品茶體驗，冷泡也能喝出熱泡級的香韻層次，讓每一口都不將就。
DA HUANG TEA collaborates with Wu Xing Flavor to launch the limited-edition 630ml Cold Brew Qingfeng Oolong Tea. Carefully selected high-mountain tea leaves from Mingjian, Nantou, are handcrafted and brewed using a unique aroma-extraction technique to ensure peak freshness in every bottle.
Real tea leaves—not tea bags—are visible inside, paired with an exclusive cone-shaped filter that ensures a smooth, residue-free sip. The crisp aroma and refined sweetness deliver an elegant summer tea experience. Even when cold brewed, it offers the layered fragrance and richness of a traditional hot brew—because every sip deserves the best.
傳承半世紀的焙茶之道，讓視覺也能品味茶香
從1980年代由謝傳壽先生創立至今，大晃茶葉以誠信、專業、積極的精神深耕茶業五十餘年，致力於將焙茶技術發揮極致。我們以深綠為主視覺背景，象徵自然與茶園的生機，LOGO則選用茶色，呼應品牌經典焙茶工藝。整體視覺融合律動線條，營造節慶般的氛圍，傳遞大晃希望透過一杯茶，帶來溫暖與喜悅的品牌理念。
Since its founding in the 1980s by Mr. Hsieh Chuan-Shou, DA HUANG TEA has cultivated over 50 years of expertise in tea craftsmanship, rooted in the values of integrity, professionalism, and dedication. Our visual identity features a deep green background, symbolizing nature and the vitality of tea gardens, while the logo adopts a rich tea hue to reflect the brand’s signature roasting techniques.Rhythmic lines woven into the design create a festive and joyful atmosphere, echoing DA HUANG TEA’s hope to bring warmth and happiness to people’s lives—one cup of tea at a time.
夏日一瓶青峰烏龍，喝見台灣高山茶的極致風味
大晃製茶攜手五星合味推出青峰烏龍冷泡茶630ml特仕瓶，嚴選南投名間高山茶葉，以手工焙製與茶葉甘香萃取技術，新鮮入瓶。看的到茶葉不是茶包，搭配獨家錐形濾嘴茶擋，入口順暢無雜感。清新茶香、極致甘甜入喉，帶來優雅的夏日品茶體驗，冷泡也能喝出熱泡級的香韻層次，讓每一口都不將就。
DA HUANG TEA collaborates with Wu Xing Flavor to launch the limited-edition 630ml Cold Brew Qingfeng Oolong Tea. Carefully selected high-mountain tea leaves from Mingjian, Nantou, are handcrafted and brewed using a unique aroma-extraction technique to ensure peak freshness in every bottle.
Real tea leaves—not tea bags—are visible inside, paired with an exclusive cone-shaped filter that ensures a smooth, residue-free sip. The crisp aroma and refined sweetness deliver an elegant summer tea experience. Even when cold brewed, it offers the layered fragrance and richness of a traditional hot brew—because every sip deserves the best.
