HACHIYO HUA CAI FESTIVAL
品牌創研 BRAND 視覺設計 VISUAL DESIGN 社群行銷 SOCIAL MEDIA
花柴祭HUA CAI——繽紛吉運，萌柴迎春
「花柴祭HUA CAI」取自發財諧音。是於農曆新年期間開始的八曜專屬節慶，結合柴犬吉祥物的形象，破除新年大紅大紫的傳統印象，打造不同以往的清新、童趣年節氛圍。透過設計理念和品牌故事的呈現，花柴祭HUA CAI呈現出了一個獨特的品牌形象和文化氛圍，期待能夠引起消費者的共鳴和喜愛。
“HUA CAI Festival” is derived from the homophone of “prosperity.” It is an exclusive celebration by Hachiyo, starting during the Lunar New Year. By incorporating the image of a Shiba mascot, it breaks away from the traditional red and gold festive theme, creating a refreshing and playful holiday atmosphere. Through its design concept and brand story, HUA CAI Festival presents a unique brand identity and cultural vibe, hoping to resonate with and be loved by consumers.
祭典的色彩碰撞，帶來全新的春節氛圍
達摩像的「福」字搭配日式祭典的圖案，呈現日式的節慶氛圍和花柴祭的獨特慶典色彩，在色彩選擇上，選用了桃紅、青綠和藍等鮮豔色彊，以突顯出節日的喜慶和清新，這些色彩不僅呼應了日式的清新和自然，也為傳統的新年注入了新的活力和趣味。
The “福” (fortune) character on the Daruma, combined with traditional Japanese festival motifs, creates a festive Japanese atmosphere while showcasing the unique celebratory colors of the HUA CAI Festival. The color palette features vibrant shades of pink, green, and blue, highlighting both the joy and freshness of the occasion. These colors not only reflect the clean and natural aesthetics of Japanese design but also bring new energy and playfulness to the traditional Lunar New Year celebration.
花柴祭HUA CAI—繽紛吉運，萌柴迎春
「花柴祭HUA CAI」取自發財諧音。是於農曆新年期間開始的八曜專屬節慶，結合柴犬吉祥物的形象，破除新年大紅大紫的傳統印象，打造不同以往的清新、童趣年節氛圍。透過設計理念和品牌故事的呈現，花柴祭HUA CAI呈現出了一個獨特的品牌形象和文化氛圍，期待能夠引起消費者的共鳴和喜愛。
“HUA CAI Festival” is derived from the homophone of “prosperity.” It is an exclusive celebration by Hachiyo, starting during the Lunar New Year. By incorporating the image of a Shiba Inu mascot, it breaks away from the traditional red-and-gold festive theme, creating a refreshing and playful holiday atmosphere. Through its design concept and brand story, HUA CAI Festival presents a unique brand identity and cultural vibe, hoping to resonate with and be loved by consumers.
祭典的色彩碰撞，帶來全新的春節氛圍
達摩像的「福」字搭配日式祭典的圖案，呈現日式的節慶氛圍和花柴祭的獨特慶典色彩，在色彩選擇上，選用了桃紅、青綠和藍等鮮豔色彊，以突顯出節日的喜慶和清新，這些色彩不僅呼應了日式的清新和自然，也為傳統的新年注入了新的活力和趣味。
The “福” (fortune) character on the Daruma, combined with traditional Japanese festival motifs, creates a festive Japanese atmosphere while showcasing the unique celebratory colors of the HUA CAI Festival. The color palette features vibrant shades of pink, green, and blue, highlighting both the joy and freshness of the occasion. These colors not only reflect the clean and natural aesthetics of Japanese design but also bring new energy and playfulness to the traditional Lunar New Year celebration.
