品牌創研 BRAND 視覺設計 VISUAL DESIGN
茶行轉型之路:父子情深，堅持與愛的延續
面臨茶行的轉型，父親不願兒子面對艱難的環境，望能另尋他途。但兒子們見憨直的父親對茶品的執著，希望能站在父親的肩膀上承襲這份堅持，帶領茶行轉型、前進。從多次的爭執、反抗到討論、溝通，父親也漸漸放手讓兒子們去闖。天岳，父親如岳，包含衝撞與突破現況的勇氣，也是堅持和愛的延續。
Facing the transformation of the tea business, the father hesitates to let his sons confront challenging circumstances, hoping they will seek alternative paths. However, witnessing their straightforward father’s dedication to tea, the sons aspire to stand on his shoulders, inheriting this perseverance and leading the tea business through transformation. From numerous conflicts and resistance to discussions and communication, the father gradually lets go, allowing his sons to venture forth. Tianyue, like a towering peak, symbolizes the father’s courage to clash and break through the current situation, embodying the continuity of determination and love.
太陽、山岳、茶葉—綻放傳統與創新的家族精神
太陽象徵著引領，期待人們持續前進、堅持不懈。山岳則寓意父愛如山，兒子站在父親肩膀，向著更高峰的目標不斷奮進。透過識別表達「天岳」凝鍊著父親與兒子之間的情感與堅定的信念。山嶺的形狀同時有著茶葉葉片的元素，陳述著父、子共同堅持的茶葉品質。
The sun symbolizes guidance, inspiring continuous progress and unwavering perseverance. Mountains embody paternal love, with the son standing on the father’s shoulders, relentlessly striving towards higher goals. Through the distinctive representation of ‘Tianyue,’ we express the emotional connection and steadfast beliefs between father and son. The mountain peaks, shaped with elements reminiscent of tea leaves, articulate the shared commitment to the quality of tea held by both father and son.
↑以低調不失質感的金、銀兩色互相搭配。金色象徵著父輩一直以來依循的傳統堅持，銀色是兒子們勇於突破、創新的象徵。
茶行轉型之路:父子情深，堅持與愛的延續
面臨茶行的轉型，父親不願兒子面對艱難的環境，望能另尋他途。但兒子們見憨直的父親對茶品的執著，希望能站在父親的肩膀上承襲這份堅持，帶領茶行轉型、前進。從多次的爭執、反抗到討論、溝通，父親也漸漸放手讓兒子們去闖。天岳，父親如岳，包含衝撞與突破現況的勇氣，也是堅持和愛的延續。
Facing the transformation of the tea business, the father hesitates to let his sons confront challenging circumstances, hoping they will seek alternative paths. However, witnessing their straightforward father’s dedication to tea, the sons aspire to stand on his shoulders, inheriting this perseverance and leading the tea business through transformation. From numerous conflicts and resistance to discussions and communication, the father gradually lets go, allowing his sons to venture forth. Tianyue, like a towering peak, symbolizes the father’s courage to clash and break through the current situation, embodying the continuity of determination and love.
太陽、山岳、茶葉—綻放傳統與創新的家族精神
太陽象徵著引領，期待人們持續前進、堅持不懈。山岳則寓意父愛如山，兒子站在父親肩膀，向著更高峰的目標不斷奮進。透過識別表達「天岳」凝鍊著父親與兒子之間的情感與堅定的信念。山嶺的形狀同時有著茶葉葉片的元素，陳述著父、子共同堅持的茶葉品質。
The sun symbolizes guidance, inspiring continuous progress and unwavering perseverance. Mountains embody paternal love, with the son standing on the father’s shoulders, relentlessly striving towards higher goals. Through the distinctive representation of ‘Tianyue,’ we express the emotional connection and steadfast beliefs between father and son. The mountain peaks, shaped with elements reminiscent of tea leaves, articulate the shared commitment to the quality of tea held by both father and son.
↑以低調不失質感的金、銀兩色互相搭配。金色象徵著父輩一直以來依循的傳統堅持，銀色是兒子們勇於突破、創新的象徵。
