WU CHA FENG MILK TEA
品牌創研 BRAND 視覺設計 VISUAL DESIGN 平面攝影 PHOTOGRAPHY 空間設計 SPACE 社群行銷 SOCIAL MEDIA
手繪綠意，細膩展現舞茶風的自然風味
以「專職製茶」和「乳牛牧場」為主軸，並在視覺標誌加上特殊紋理，打造出具有質感和細膩度的視覺效果。選用手繪感的風格並以飽和的草綠色為主色，與開闊牧場的天然色調相互融合，營造出濃厚的自然氛圍。以「大好き」作為品牌口號，傳遞出舞茶風對飲品的熱愛和用心。傳達每一杯飲料都應該是用心製作，帶給顧客最好的味覺體驗。
Focusing on “dedicated tea-making” and “dairy farming” as the core themes, the visual identity incorporates unique textures to create a refined and sophisticated aesthetic. A hand-drawn style is chosen, with a saturated grass green as the primary color, blending harmoniously with the natural tones of the vast pastures to evoke a strong sense of nature. The brand slogan, “大好き” (Daisuki), expresses Muchafu’s deep passion and dedication to beverages, emphasizing that every drink should be crafted with care to deliver the best taste experience to customers.
專業調和，打造獨特高品質茶飲
1999年，兄弟二人因對茶葉的熱愛，開始研究茶品質，並研發多款高品質茶種與配置。結合妻子多年茶飲品牌經營經驗，創立高品質且平價的茶飲品牌「舞茶風」。堅持「專注於茶葉，用心於茶飲」，擁有專業配茶師與政府認證的獨立茶廠，精心調製獨特風味的茶飲。選用頂級牧場鮮乳，確保每一杯茶飲皆香醇順口，為顧客帶來市場少見的細膩口感與極致風味。
In 1999, two brothers, driven by their love for tea, began researching tea quality and developing a variety of high-quality tea blends. Combining their expertise with the wife’s years of experience in the tea beverage industry, they established 舞茶風, a premium yet affordable tea brand. Upholding the philosophy of “Focusing on Tea, Devoted to Craftsmanship,” the brand employs professional tea blenders and operates a government-certified independent tea factory to create uniquely flavorful tea beverages. Using only the finest fresh milk from top-tier dairy farms, 舞茶風 ensures every cup is rich, smooth, and aromatic, delivering a rare and exquisite taste experience to its customers.
手繪綠意，細膩展現舞茶風的自然風味
以「專職製茶」和「乳牛牧場」為主軸，並在視覺標誌加上特殊紋理，打造出具有質感和細膩度的視覺效果。選用手繪感的風格並以飽和的草綠色為主色，與開闊牧場的天然色調相互融合，營造出濃厚的自然氛圍。以「大好き」作為品牌口號，傳遞出舞茶風對飲品的熱愛和用心。傳達每一杯飲料都應該是用心製作，帶給顧客最好的味覺體驗。
Focusing on “dedicated tea-making” and “dairy farming” as the core themes, the visual identity incorporates unique textures to create a refined and sophisticated aesthetic. A hand-drawn style is chosen, with a saturated grass green as the primary color, blending harmoniously with the natural tones of the vast pastures to evoke a strong sense of nature. The brand slogan, “大好き” (Daisuki), expresses Muchafu’s deep passion and dedication to beverages, emphasizing that every drink should be crafted with care to deliver the best taste experience to customers.
專業調和，打造獨特高品質茶飲
1999年，兄弟二人因對茶葉的熱愛，開始研究茶品質，並研發多款高品質茶種與配置。結合妻子多年茶飲品牌經營經驗，創立高品質且平價的茶飲品牌「舞茶風」。堅持「專注於茶葉，用心於茶飲」，擁有專業配茶師與政府認證的獨立茶廠，精心調製獨特風味的茶飲。選用頂級牧場鮮乳，確保每一杯茶飲皆香醇順口，為顧客帶來市場少見的細膩口感與極致風味。
In 1999, two brothers, driven by their love for tea, began researching tea quality and developing a variety of high-quality tea blends. Combining their expertise with the wife’s years of experience in the tea beverage industry, they established 舞茶風, a premium yet affordable tea brand. Upholding the philosophy of “Focusing on Tea, Devoted to Craftsmanship,” the brand employs professional tea blenders and operates a government-certified independent tea factory to create uniquely flavorful tea beverages. Using only the finest fresh milk from top-tier dairy farms, 舞茶風 ensures every cup is rich, smooth, and aromatic, delivering a rare and exquisite taste experience to its customers.
